Brandon Steiner
Steiner Sports Marketing is firmly entrenched as a leader in the marketing industry and Brandon himself has developed into a bona fide sports marketing guru. Brandon has become a permanent fixture in the media and is a regular on ESPN Radio 1050 on Sunday mornings, along with his co-hosting duties on Yankees-Steiner: Memories of the Game which is prominently featured on the YES Network.
Spanning The Globe
Brandon is commonly utilized as an expert commentator on all issues involving sports and is regularly featured on national news networks including CNBC, CNN, MSNBC, ESPN and in newspapers such as The New York Times and The Wall Street Journal. In 2003, Brandon published his first book, The Business Playbook: Leadership Lessons from the World of Sports. The Business Playbook was supported by a national book tour which brought Brandon to guest lecture at some of the top business schools in the country including: The Harvard Business School, The Kellogg School of Business, Columbia and Yale among others. Brandon's motivational speaking engagements have put him in front of Fortune 500 companies ranging from hotel chains to real estate companies and he is often the featured guest speaker at trade conventions.
Maintaining Relationships
Brandon works closely with corporations to align them with athletes who can promote their products. He maintains relationships with hundreds of current and former professional athletes. One of Steiner's newest concepts is Last Licks Ice Cream Stores which features its own unique brand of ice cream along with holding public athlete appearances. "We like to say that Last Licks is 'The Sports Bar for Kids'," explains Steiner. "It's a place for Little League teams to come after the game, watch sports, eat ice cream and just be kids. The only catch is that you might bump into any star from Magic Johnson to Mia Hamm. Last Licks currently has five different locations and two more are scheduled to open shortly".
Yankees-Steiner Collectibles
Perhaps Brandon's biggest home run to date is a partnership with the New York Yankees. In 2004, he announced the launch of an unprecedented partnership, Yankees-Steiner Collectibles, to provide fans with access to Yankees memorabilia and experiences at Yankee Stadium. In short, Brandon has figured out how to bring the fan closer to the game.
This partnership proved to be hugely successful as Steiner has launched multiple partnerships since. Brandon has now cultivated team partnerships with “America’s Team” the Dallas Cowboys, the Boston Red Sox and three college universities; Alabama, Notre Dame and Syracuse. Steiner Sports also held a two year partnership with the New York Mets.
Education / Background
Brandon started his education at John Dewey High School in Coney Island, NY. He graduated from there in 1977. After that, Brandon earned an undergraduate degree in accounting at the Martin J. Whitman School of Management from Syracuse in 1981. Brandon still enjoys rooting for the Orange during the NCAA tournament and playing basketball with friends. Brandon played a major role in helping start the Sport Management program/major at Syracuse University. He still sits on the board for not only the Sport Managemet program, but also for the entire athletics program at Syracuse University. Brandon also helped cultivate Syracuse-Steiner, a program where Syracuse students play a part in actually running the company. He devotes his time to several charities including Family Services of Westchester which helps to provide quality social and mental health services to strengthen families, children and individuals. With Brandon's help, Family Services of Westchester was able to open up a home for teenage boys with no place to call home. Brandon also sits on the board of Camp Sussex (a camp for underprivileged children) as well as PAL. Mo's Steakhouse, a restaurant in New Rochelle, is another project of Brandon's where he is a partner with Yankees future Hall of Fame closer Mariano Rivera. Brandon resides in Scarsdale, New York with his wife Mara and his two children.
