As CEO of Steiner Sports Marketing Inc., Brandon Steiner has worked with some of the greatest athletes, coaches and managers in sports. From these superstars · Derek Jeter, Muhammad Ali, Cal Ripken, Magic Johnson, Pat Riley, Michael Jordan, Mia Hamm and many others. Steiner has accumulated a wealth of expert knowledge on the enduring principles of leadership, strategy, planning and success. In The Business Playbook: Leadership Lessons From the World of Sports, Steiner distills the leadership experience of some of the sports world’s biggest names into solid and practical business principles that any business owner can use to take their business to the top ranks. Illustrated through the larger than life feats of numerous sports personalities, Steiner presents the success strategies that helped great star athletes reach their dreams and goals · the same principles that helped transform Steiner Sports from a $4,000 investment to a $50 million juggernaut. The Business Playbook is for readers who love sports and sports figures and who want to learn how to apply the strategies of the superstars to propel any business to success.
	"Thank you for the copy of your excellent book. I spent the holidays not just reading it, but studying it!" John Ferguson S.V.P. of Sales , Getty Images
			– Start with a road map – Find your niche – Find your “i” – How to negotiate...Great! – Go the extra mile, you never know           where you might·wind up

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