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New Rochelle teacher sells Yankee baseballs to pay student’s tuition
NEW ROCHELLE — Tony Apuzzi has spent much of his free time since the mid-1990s collecting sports memorabilia. He's got glossies, baseballs and footballs signed by most any New York athlete who's earned a headline in the past few decades. Boxes of the stuff.
Typically, the former teacher has put his collectibles on display in his Pelham Road apartment.
At the end of last year, he found another use for them: trade them for a promising young woman's college education.
When Apuzzi met Jasalle Ruiz in 2001, he was a new math teacher in the Bronx and she an unruly sixth-grader. The class he'd been hired to run at Intermediate School 181 was out of control, with students spending far more time fighting than learning. Apuzzi was their 13th teacher in as many months.
Ruiz, who was raised by her grandparents in the Hunts Point section of the Bronx, was struggling to cope with the death of her grandfather, who had taught her how to read, helped her with homework and served as the father she never had. Read the full article here.
MSG signs Steiner: Sports Business Journal 2010
Steiner Sports is opening a store at MSG and offers rarities, including this signed piece of the Knicks' championship court.
Madison Square Garden has signed Steiner Sports to an all-inclusive mem-orabilia and marl!;eting deal through which it will sell game-used apparel and equipment, including rarities like the hardwood floor on which the New York Knicks won their champi-onships and the goal nets used in the New York Rangers' 1994 Stanley Cup victory. The hybrid licensing/sponsor-ship agreement creating MSG Steiner Collectibles is Steiner's first to include NHL and NBA teams, and lS the latest all-en-compassing deal for the memo-rabilia pioneer, which has similar arrangements with other big-mar-ket teams that play in celebrated venues: the New York Yankees, Boston Red Sox, Chicago Cubs and Los Angeles Dodgers.
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Yanks Hitting Paydirt: New York Post 2010
More than three tons of dirt was dug out of the old Stadium to make collectibleS'
Forget the alchemists turning lead into gold. They have nothing on the marketers who are turning tons of ordinary dirt from Yankee Stadium into $10 million and count-ing. The dirt, collected be-fore the old ballpark was demolished, bas been used in some 360,000 collect-ibles that were sold to Yankee fans willing to dig deep into their pockets f~r a smidgen of the old Stadi-um's sacred soil. Some of the treasure was scraped from mere inches below the surface. More was shoveled from two feet down. The dirt was dug from of the infield, outfield and areas around home plate aIid thetc~~her's mound. Less half an ounce was sealed in each of thou-sands of transparent plas-tic disks that were artfully inserted into souvenirs such as posters, plaques and paperweights. More than three tons of the stuff bas been dug out so far -and half of it was used in $10 million worth of products.
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Brandon Steiner Visits SU: College news 2010
For more than two decades, Steiner has forged strategic partnerships with some of the most prestigious professional sports franchises in the world, including the New York Yankees, Boston Red Sox, and Dallas Cowboys.
A successful entrepreneur who has created exclusive autograph deals for Derek Jeter, Joe Torre, and Eli Manning, and numerous strategic partnerships with the most prestigious professional sports franchises in the world, Syracuse University alumnus Brandon Steiner '81, the founder and chairman of Steiner Sports Marketing, spoke at Syracuse University April 6. The event included a book signing of Steiner's The Business Playbook-Leadership Lessons from the World of Sports. During his visit, he lectured in a series of sport management classes. An innovative partnership between Steiner Sports Marketing, the David B. Falk Center For Sport Management, and the Department of Athletics provides students with an unprecedented learning experience. The student-run operation, known as Syracuse Steiner Sports Collectibles, obtains, markets, and sells one-of-a-kind SU athletic memorabilia. For more than two decades, Steiner has forged strategic partnerships with some ofthe most prestigious professional sports franchises in the world, including the New York Yankees, Boston Red Sox, and Dallas Cowboys. Game-used collectibles and fantasy experiences with these and other storied teams have been the benchmark for these partnership successes. The largest company of its kind in the United States, Steiner Sports Marketing's collectibles inventory includes more than 10,000 items, and the company currently maintains relationships with more than 5,000 professional athletes in virtually every sport....
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Remembering The Moments: Leaders Magazine 2010
Interview with Brandon Steiner, Founder and Chief Executive Officer, Steiner Sports Marketing, Inc.
EDITORS' NOTE Steiner is a regu-lar on ESPN Radio 1050 on Sunday mornings, along with his co-host-ing duties on the YES Network. In 2003, he published his first book, The Business Playbook: Leadership Lessons from the World of Sports. He has guest lectured at Harvard Business School, The Kellogg School of Management, Columbia, and Yale. In 2004, Steiner announced the launch of Yankees-Steiner Collectibles, to provide fans with Brandon Steiner access to Yankees memorabilia and experiences at Yankee Stadium. He has since cultivated team partnerships with the Dallas Cowboys, the Boston Red Sox, the Chicago Cubs, the University of Notre Dame, The University of Alabama, and Syracuse University. He earned an undergraduate degree in accounting at the Martin]. Whitman School of Management from Syracuse in 1981. He also helped cultivate Syracuse-Steiner, a program where Syracuse stu-dents playa part in actually running the com-pany. He devotes his time to charities including Family Services of Westchester, and sits on the board of Camp Sussex as well as PAL. COMPANY BRIEF Steiner Sports (www.steinersports.com) has been a leader in sports memorabilia and sports marketingfor over two decades, having been established in 1987. The company has evolved from procuring ath-letesforendorsements and speaking engagements to the world's foremost prOvider of authenticated, hand-signed, and game-used sports collectibles. Steiner Sports is owned by Omnicom Group Inc.
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The Natural
Younger Than That Now (PDF)
Hard work leads to biz home run (PDF)
Less is More (PDF)
Agent Books Jocks For All Seasons and Reasons (PDF)