Legends of Orange and Irish to Sell

August 13, 2006

A New York sports memorabilia firm is close to inking deals with two of the most sports-crazed universities in the country - Notre Dame and Syracuse, The Post has learned.

Steiner Sports Marketing is said to be hammering out the details of the agreements that would form companies to market uniforms and equipment signed by legendary players at the schools.

The deal with Syracuse would be aimed, in addition, at supporting the university's Sport Management Program and will involve students in the marketing and management of the Steiner-Syracuse effort, should the deal be completed.

Items sold under the deals will not include anything related to current student athletes.

However, items signed by Notre Dame's Heisman Trophy winners or pieces of the court used when Syracuse won the NCAA basketball title could be packaged and sold, said Brandon Steiner, a Syracuse alum.

Westchester-based Steiner Sports has similar marketing deals in place with the Yankees and, as of this month, the Mets.

A portion of the proceeds from Steiner Mets will be earmarked for charity.

"The Mets deal is a little different from the Yankees deal in that it will be a little more proactive," Steiner told The Post. "We will be at Shea Stadium doing charity auctions."




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