Alabama Collectibles by Steiner Sports Offers Crimson Tide Fans Unique Memorabilia

Steiner Sports Press Release
November, 2008

Crimson Tide Sports Marketing, the University of Alabama, CBS College Sports and Steiner Sports announced today the marketing initiative, Alabama Collectibles by Steiner Sports. Steiner Sports' director of collegiate partnerships Pete Kelly joined Brad Hattendorf, director, University Relations - South East Region in making the announcement.

This unique partnership will offer a variety of collectibles and experiences including game used gear, photographs and game day experiences, which will be available through an online store and web auctions at www.rolltide.com and the soon-to-be-launched www.AlabamaSteiner.com. Steiner Sports also obtained photography rights to Crimson Tide football.

The University of Alabama is one of the most storied college football programs in history. The legendary names of Bear Bryant and Joe Namath, as well as today's stars of the Nick Saban era have become part of American folklore en route to 12 National Championships.

"There are only a handful of collegiate programs that can be considered household names, and Alabama is certainly one of them," said Kelly. "The school is rich in tradition and history, and has one of the most passionate fan bases I have ever seen. We are thrilled to be able to have this opportunity to work with Alabama, and to bring their fans even closer to the game."

The game-used gear will include helmets, jerseys and footballs. The other memorabilia includes Ticket Collage reprints featuring Alabama's greatest game, autographed collectibles featuring the Crimson Tide's greatest names, a 1979 Team Reunion Series, and archive photos.

"We are extremely excited about our partnership with Steiner Sports and CBSC," said Hattendorf. "This will give our fans a tremendous opportunity to receive one of a kind memorabilia from the leaders in their industry."

Alabama Collectibles by Steiner Sports adds to a growing list of partnerships with professional and collegiate franchises including the New York Yankees, Boston Red Sox, Dallas Cowboys, Notre Dame and Syracuse University.