MSG signs Steiner: Sports Business Journal 2010

June 11, 2010

MSG signs Steiner: Sports Business Journal 2010

Steiner Sports is opening a store at MSG and offers rarities, including this signed piece of the Knicks' championship court.

Madison Square Garden has signed Steiner Sports to an all-inclusive mem-orabilia and marl!;eting deal through which it will sell game-used apparel and equipment, including rarities like the hardwood floor on which the New York Knicks won their champi-onships and the goal nets used in the New York Rangers' 1994 Stanley Cup victory. The hybrid licensing/sponsor-ship agreement creating MSG Steiner Collectibles is Steiner's first to include NHL and NBA teams, and lS the latest all-en-compassing deal for the memo-rabilia pioneer, which has similar arrangements with other big-mar-ket teams that play in celebrated venues: the New York Yankees, Boston Red Sox, Chicago Cubs and Los Angeles Dodgers.

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