Seats Up First as MSG Starts Selling Memorabilia

March 12, 2011

For $899, you can have the world's most famous living room.

Madison Square Garden's seats are being sold off to fans starting today as the arena undergoes an $850 million renovation.

Pairs of the teal or fuchsia seats, which date back to the early 1990s, will be sold for more than the $869 charged for Shea Stadium's, but far less than the $1,500 Yankee Stadium's went for. Individual seats cost $549.

Former "Sopranos" star Steve Schirripa, a Knicks fanatic, plans to be among the first to buy a pair of the seats.

"I've been going to The Garden my whole life, and I have great memories there with my daughters, so those seats have a lot of sentimental value to me," said Schirripa, who currently hosts the true-crime show "Nothing Personal."


“I definitely want a couple of them, and it would be nice if they threw in some popcorn and hot dogs too,” he said.

Since work began on the Garden, fans have been asking about what pieces of memorabilia will be sold.

“We’re going to keep some stuff for the archives,” Scott O’Neil, president of MSG Sports said, but the lockers, $99 pieces of the court, and other bits of the arena will be sold off.

“We’ve had pretty strong interest in the seats even before making this announcement,” O’Neil said. “We all have our memories of coming here.”

Since the arena is shared by fans of the Knicks, Rangers, and Liberty, MSG is not going to sell specific seats to season ticket holders, as other teams have done, said Brandon Steiner, of Steiner Sports, who is handling the sale at

“We don’t want to create conflicts between the three different groups of fans,” he said.

The seats from the lower bowl, which is part of the first phase of the renovation that will take place next season, will be sold first.

Leave a comment

Also in News

Berra-Steiner deal: Like deja vu all over again
Berra-Steiner deal: Like deja vu all over again

April 25, 2016

Although Yogi Berra died in September, sports memorabilia executive Brandon Steiner is convinced it’s not over even when it’s over, at least as far as the 13-time World Series champion’s commercial appeal.

Continue Reading

How Following Your Passion Can Sabotage Your Career
How Following Your Passion Can Sabotage Your Career

January 14, 2016

Last week on my podcast, Remarkable You, I interviewed a passionate entrepreneur named Brandon Steiner. Brandon is the CEO and Founder of Steiner Sports.

Continue Reading

Mike Tyson Surprises Youth Boxers
Mike Tyson Surprises Youth Boxers

December 11, 2015

Over the summer Evander Holyfield and I surprised the boys in the boxing program at the Yonkers PAL with new equipment and funding for their trip to a national boxing tournament in California (which they won!).

Continue Reading