The American Dream Is Alive, But It Doesn’t Come Easy: Sports Memorabilia CEO

September 14, 2012

The American Dream Is Alive, But It Doesn’t Come Easy: Sports Memorabilia CEO

By  | Daily Ticker – 9-14-2012

Click to view article

Brandon Steiner lives the American Dream.

He founded Steiner Sports Marketing, one of the largest sports memorabilia companies in the world, more than 20 years ago.

Sports legends like Michael Jordan, Derek Jeter and Arthur Ashe have collaborated with Steiner on various deals and transactions. But Steiner wants people to know that his success did not come easy.

He grew up poor in Brooklyn, N.Y. and hustled to make money as a young boy. His mother Evelyn had to support Steiner and his brothers when their father passed away at the age of 48. Watching and helping his mother work long hours at her hair salon instilled a deep sense of responsibility in the young Steiner, and his mother's motto "You gotta have balls" has stayed with him throughout the years.

Steiner decided to share his mother's business strategies and admonitions in his new book "You Gotta Have Balls," which he openly acknowledges is a "tribute to my mom and all the lessons she taught me."

Steiner says his mother's favorite saying may have hardened his resolve to be a successful businessman but pursuing his goals did not come without failure and hardship. He resoundingly believes that the American Dream is "alive" but notes that overnight success rarely happens, if ever.

"Sometimes there is a get rich quick scheme," Steiner says in an interview with The Daily Ticker. But "if you're really committed to something, just be prepared to put in 12 to 15 years doing it."

Steiner says budding entrepreneurs must be diligent, creative, curious and be able to "think outside the box." But passion above all will separate the winners from the losses, he argues.

"If you want to have something very starts with commitment," he says. "Commitment leads to passion. So make a commitment. You may not think what you're doing is the end all...but make that commitment and it will lead you to passion."

As Steiner transformed his fledging business into a sports empire he developed his own sense of guiding principles. He refers to these rules as the "6 truths of business":

1. What Else?

2. Know How To Turn Your Busts Into Boosts

3. Capacity Is A State Of Mind

4. Win If You Can, Lose If You Must, But Always Cheat

5. Truly Commit To What You Do

6. You Gotta Have The Balls To Take Risk

Leave a comment

Also in News

Berra-Steiner deal: Like deja vu all over again
Berra-Steiner deal: Like deja vu all over again

April 25, 2016

Although Yogi Berra died in September, sports memorabilia executive Brandon Steiner is convinced it’s not over even when it’s over, at least as far as the 13-time World Series champion’s commercial appeal.

Continue Reading

How Following Your Passion Can Sabotage Your Career
How Following Your Passion Can Sabotage Your Career

January 14, 2016

Last week on my podcast, Remarkable You, I interviewed a passionate entrepreneur named Brandon Steiner. Brandon is the CEO and Founder of Steiner Sports.

Continue Reading

Mike Tyson Surprises Youth Boxers
Mike Tyson Surprises Youth Boxers

December 11, 2015

Over the summer Evander Holyfield and I surprised the boys in the boxing program at the Yonkers PAL with new equipment and funding for their trip to a national boxing tournament in California (which they won!).

Continue Reading