Episode #065: Peter Shankman & Marc Grossfield

On this Episode of Unplugged, I give you the audio from Project X (Episode 006), my new show broadcast live on Facebook to answer your questions about marketing, PR and the overall success of your growing business. It's a must-watch for any entrepreneur.

I was joined by world-renowned author and PR and marketing expert Peter Shankman. Peter has released a new book called Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain, which is already a bestseller. Also joining me was Marc Grossfield, the founder of Aviv 613 Vodka, who has an entrepreneurial story to tell.
About Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain
A refreshingly practical and honest guide that rewrites the script on ADHD

Peter Shankman is a busy guy -- a media entrepreneur who runs several businesses, gives keynote speeches around the world, hosts a popular podcast, runs marathons and Iron Mans, is a licensed skydiver, dabbles in angel investing, and is loving father to his young daughter.

Simply put, he always seems to have more than 24 hours in a day. How does he do it? Peter attributes his unusually high energy level and extreme productivity to his ADHD.

In Faster Than Normal, Shankman shares his hard-won insights and daily hacks for making ADHD a secret weapon for living a full and deeply satisfying life. Both inspiring and practical, the book presents life rules, best practices, and simple but powerful ways to:

Harness your creative energy to generate and execute your ideas
Direct your hyperfocus to get things done 
Identify your pitfalls--and avoid them
Streamline your daily routine to eliminate distractions
Use apps and other tech innovations to free up your time and energy

Filled with ingenious hacks and supportive self-care advice, this is the positive, practical book the ADHD community has long needed - and is also an invaluable handbook for anyone who's sick of feeling overwhelmed and wants to drive their faster-than-normal brain at maximum speed...without crashing.
About Aviv Vodka:
In 1824 a family of vodka artisans fled the Russian Empire to escape religious persecution and settled in the mountain town of Tzfat, now within the borders of Israel. To this small and spiritually devout village — a center of the study of the Jewish spiritualism, called Kabbalah — the family brought the vodka making secrets that it had perfected since the eighteenth century. One attraction of Tzfat was its access to a superlative supply of water: the nearby Sea of Galilee, a place of spiritual renown and the world’s lowest fresh water source. Water is crucially important in the vodka-making process. The Sea of Galilee, also called Lake Tiberias, draws from the pure tributaries which run down Mt. Meron and Mt. Hermon.

From this line of vodka artisans comes Yossi Gold, the master distiller of AVIV® 613. His father was a master distiller, as were his grandfather and great-grandfather. Gold learned the family secrets of vodka-making and combined that knowledge with his passion for excellence.


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