Rick Peterson, co-author of, Crunch Time: How to Be Your Best When It Matters Most is known throughout the business world and professional baseball as a leading practitioner for peak performance coaching. As a sought-after motivational and inspirational speaker, he speaks to organizations large and small and also coaches high performance individuals and teams. He frequently appears on national radio and television shows—ESPN, Bloomberg TV, MLB (Major League Baseball) Network, Fox Business, Wharton Moneyball on Sirius XM—to share his expertise.
He has a cutting edge approach to coaching and maximizing performance. He achieves this by using methods to master the mental game, reframe pressure, and bridge the gap between potential and performance. Rick has adapted these proven strategies working with elite athletes to the business world, helping leaders reach their peak performance capacity.
His track record on the field has been chronicled in Michael Lewis’ bestseller Moneyball and John Feinstein’s Living in the Black. During his 15 years as a Major League pitching coach with the Oakland A’s (during the Moneyball years), the New York Mets, and the Milwaukee Brewers, he has coached Hall of Famers, All Stars, and Cy Young Award Winners including Hall of Fame pitchers, Tommy Glavine, Pedro Martínez, Trevor Hoffman, as well as Barry Zito, Mark Mulder, Al Leiter, Tim Hudson, Jim Abbott, Billy Wagner, Johnny Franco, and many others. He has also worked with many other elite athletes like Roger Clemens and Michael Jordan.
Rick is a well known pioneer in combining saber metrics, bio-mechanics, and predictive analysis to keep pitchers healthy and reduce injury. He was awarded the Dr. Andrews Lifetime Achievement Award from the Academy of Sports Medicine Institute, the Cal Ripkin, Sr. Player Development Award from the Baltimore Orioles, and Charlie Lubin Coach of the Year Award with the Chicago White Sox.