Promotion vs. Production


by Brandon Steiner August 01, 2012 0 Comments

This cartoon is very funny, but it also speaks to a business truth that too many of us are ignoring today.

Too many entrepreneurs are so concerned with adding twitter followers, and facebook likes, and expanding their linkedin network, that they lose sight of the content or service they’re supposed to be providing all these new customers.

They end up inviting all these new people to their party, then they don’t have enough food and beverages to go around. What happens next? All those new people don’t stick around too long.

What about you? Have you diverted resources to social media promotion? Good - you have to these days. But has this diversion cut into your core business? Are you still offering the same level of service? Are you making sure your promotion doesn’t compromise your production?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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