by Brandon Steiner August 24, 2012 0 Comments

The Lance Armstrong saga is just sad. Because even if he did dope, cycling is a sport that’s riddled with doping, and winning seven consecutive Tours de France is therefore, no matter how you slice it, a fantastic feat. Add to that the fact that he accomplished that after beating the odds to survive cancer, and it’s a mythical achievement. So it’s a shame that his legend might forever be tainted by this scandal.

If Armstrong didn’t dope, these recent events are tragic.

No matter the case, this whole thing made me think of the saying: The cover-up is worse than the crime.

Nixon. Clinton. Rose. Bonds. Clemens. McGwire.

If each of these guys had fessed up right when they were caught, wouldn’t our perception of them be much more positive? Or, short of positive, at least more mixed? Wouldn’t they have earned more sympathy than scorn?

And it’s true on a smaller scale, too.

How often do we get caught by a loved one, or a colleague, in a little lie, then compound the problem by piling white lies on top of that? They never fully believe us, but because of pride, or fear, or whatever, we keep at it.

While the truth is, other people are much more forgiving than we like to give them credit for. They’re forgiving because they understand. Because everyone’s been there.

But we lose faith in other people, so we try to pull the wool over their eyes. And they rightfully resent us for that - for the deception, the second breach of trust - more than for the relatably human crime.

Besides - do we really think we get away with this crap?





Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.



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