by Brandon Steiner September 19, 2012 0 Comments

Grains of sand magnified 250x.


Just as all the tiny grains of sand are what make up the great big beautiful beach, little things are the big thing in our lives.

If you read my book, you’ll see that there wasn’t one specific move or deal I made in my career that was a game-changer. It was all the little things that I did to develop relationships with people, that built up over the years, and put me in a position to be successful.

We have a tendency to overuse the word big:

“It’s no big deal – I don’t need to call that person back.”

“It’s no big deal – I don’t need to get the tracking number on that gift I sent, to make sure they got it.”

“It’s no big deal – I don’t have to call them to make sure they got home okay after that long flight.”

“It’s no big deal – I don’t need to send a handwritten note; I can email them.”

“It’s no big deal – I don’t need to drop by in person to make a condolence call. I can email.”

Well, lemme tell you something: it is a big deal!

Because when you add up all these little things, these little ways of being human to people, you get people who don’t forget you, who want to work with you, and provide opportunities for you, and in the end, you can do some big things together.

Are you taking care of the “little” things?

 

Buy my new book, You Gotta Have Ballshere.





Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.



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