A successful game plan means keeping both eyes on the ball

Houston Business Journal

by Harvey Mackay,

Date: Friday, September 21, 2012

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There’s an old saying that you can’t judge a book by its cover. Otherwise, you might wonder what on earth Brandon Steiner is writing about in his terrific new book, “You Gotta Have Balls.”

Yes, you read that correctly. Catchy title, to be sure, but a completely accurate description for the story of the guy who runs the largest sports memorabilia business in the country, Steiner Sports Marketing. The subtitle explains: “How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire.”

Steiner’s rags-to-riches story is inspirational, fascinating and best of all, replicable. He started ...


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