A successful game plan means keeping both eyes on the ball


by Brandon Steiner September 24, 2012 0 Comments

Houston Business Journal

by Harvey Mackay,

Date: Friday, September 21, 2012

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There’s an old saying that you can’t judge a book by its cover. Otherwise, you might wonder what on earth Brandon Steiner is writing about in his terrific new book, “You Gotta Have Balls.”

Yes, you read that correctly. Catchy title, to be sure, but a completely accurate description for the story of the guy who runs the largest sports memorabilia business in the country, Steiner Sports Marketing. The subtitle explains: “How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire.”

Steiner’s rags-to-riches story is inspirational, fascinating and best of all, replicable. He started ...




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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