by Brandon Steiner October 26, 2012 0 Comments

Last night I was honored to be given an award by Bronx-Lebanon Hospital. The people in the photo above are, from the reader’s left to right, Miguel A. Fuentes Jr., President and CEO of the hospital; me; and Rita DiMartino, Chairman of the Board of Trustees. Steiner Sports is going to help the hospital outfit one of its wings with photos and collectibles of athletes who have come back from similar injuries as the patients in that wing.

To me, the doctors and nurses at Bronx-Lebanon Hospital Center are the definition of commitment.

They just want to help people - even more than they necessarily want to be doctors and nurses.

Just think about it: Here they all are, in the middle of the Bronx, working in one of the toughest hospitals in the country, but they all look totally dedicated, and eager, and glad they’re there.

Commitment is not always convenient.

You have to want to play baseball more than you want to be a baseball player.

You have to love the law more than you want to be a great lawyer.

You have to love writing more than you want to be a famous author.

That’s what commitment is all about - being more concerned for the thing you’re committed to than you are for yourself. That’s what I see in the men and women at Bronx-Lebanon.

Are you committed to things that way?





Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.



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