Eat Your Own Cooking.


by Brandon Steiner November 02, 2012 0 Comments

(Photo of Mitch Modell on Undercover Boss via.)

Tonight, my good friend Mitch Modell will be on Undercover Boss, the CBS show where a chief executive dons a disguise to work as an entry-level employee in his own company.

It’s a great concept for a TV show, and knowing Mitch, he’s going to come up aces tonight. But the truth is, no manager or executive should need to be on a show to eat his or her own cooking, so to speak.

Managers and executives should eat their own cooking all the time, in order to be effective. We have to tape ourselves in meetings, so we can listen to our own pep talks. We have to be customers in our own stores, and online, so we can get the retail experience from the consumers’ side of things.

Really, no matter what level employee you are, you have to take that look in the mirror now and again. You have to read the emails you send out, as if you were the recipient. You have to spend some time at the end of each day considering how your interactions with others might have seemed from their perspective.

In short, we all have to see consistently what our decisions look like from the other side.

How else can we gauge whether or not they’re effective?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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