by Brandon Steiner November 15, 2012 0 Comments



 

Benjamin (Matt Damon) talking to his son Dylan (Colin Ford) in the 2011 movie We Bought a Zoo.

Later in the movie we learn that the “20 seconds of insane courage” Benjamin is referring to is the time he met Dylan’s mom:

He saw her sitting in a restaurant; she was the most beautiful woman he’d ever seen. He didn’t know what to do because he had never talked to a stranger like that before, but he figured all he needed was twenty seconds. He set the timer on his watch. He went into the restaurant, and almost lost his nerve now that he was close enough to touch her - but he still had 15 seconds of bravery left. He said, “Excuse me” and she turned to him. He said to her, “Why would a woman who looks like you ever talk to a man like me?” But she smiled and said, “Why not?”
(recap via.)

This is how we all gotta live!

I wrote a book about my career called You Gotta Have Balls, but the truth is, it’s not like you need them 24/7, for years upon years.

Like Benjamin explains, you just need that short burst of “embarrassing bravery” once in a while, at the key moments.

Whether you want to:

* Approach a stranger you want to meet
* Make a cold sales call
* Initiate a difficult conversation
* Begin a daunting project
* Learn a new skill
* Do anything you’re afraid of

Starting these things is the tough part; once you’re in them, they might still prove difficult, but the fear melts away. And that makes all the difference.

It’s a relief to know we don’t all have to be Michael Jordans to attain the life we want.

We don’t have to be ready to take the game-winning shot every single night.

We just need to be willing to take it once in a while, at strategic times.

Can you do that for yourself?

Can you muster 20 seconds of insane courage when you need it?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.



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