What's Your Cutter?


by Brandon Steiner January 05, 2013 0 Comments

The longer you go on in business and in life, the more you realize how  important it is to focus on what you do well, and to develop those skills - as opposed to chasing distractions in the name of ambition.

Mariano Rivera told me that when he was starting out with the Yankees, they’d give him scouting reports for teams he was going to face soon, and tell him he had to throw his curveball and change-up more, because certain players hit the fastball very well.

Mariano’s response was: “Whose fastball? Not mine.”

As you know, the rest is history. He stuck with his feared cutter, he made it the best it could be, and went on to become one of the greatest pitchers in the history of the game.

Over the last two years at Steiner, we’ve tried to roll out a lot of new products, but we haven’t been very good at them.

I’ve realized that we were trying to throw the change-up, and the curve, while the whole time, we’ve had an unstoppable fastball: producing really cool collectibles built around the biggest names in sports and marketing players to corporations around the country. That’s our cutter.

So we’re going to work at doing those things as well as we can. That’s how we made it to the Big Leagues in the first place.

What do you truly excel at?

Develop your natural talents, your natural strengths - as opposed to the skills you want to be good at.

Don’t let your ambition get ahead of your talent. Genius comes from the obvious. From the basics.

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Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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