Auto-Pilot.


by Brandon Steiner February 03, 2013 0 Comments

If you or your business were a hotel, what type of hotel would it be?The Ritz? The Four Seasons? Holiday Inn? Red Roof Inn?What is your brand supposed to mean, right from the start?

Can you answer that question in one sentence? Write it down.

Now think about five things you or your company slip into doing that contradicts that pledge.

Write them down:

“It’s just like me (or my company) to…”

This represents the “auto-pilot” you have switched on.

Can you break through that and understand (or have your employees understand, from top to bottom) what kind of brand you want to be?

Can you switch off the auto-pilot so only the real meaning of your brand shows through?

(By the way: There’s nothing wrong with a Holiday Inn or a Days Inn if it’s run right.)

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Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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