Auto-Pilot.


by Brandon Steiner February 03, 2013 0 Comments

If you or your business were a hotel, what type of hotel would it be?The Ritz? The Four Seasons? Holiday Inn? Red Roof Inn?What is your brand supposed to mean, right from the start?

Can you answer that question in one sentence? Write it down.

Now think about five things you or your company slip into doing that contradicts that pledge.

Write them down:

“It’s just like me (or my company) to…”

This represents the “auto-pilot” you have switched on.

Can you break through that and understand (or have your employees understand, from top to bottom) what kind of brand you want to be?

Can you switch off the auto-pilot so only the real meaning of your brand shows through?

(By the way: There’s nothing wrong with a Holiday Inn or a Days Inn if it’s run right.)

NOTE: If you received this from a friend via email, and you’d like to receive all posts directly - or you’d like to leave a comment - please click on the link below to go to the online blog. There, you can enter your email address on the right-hand side to subscribe, or leave a comment at the bottom of the post.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

What's Your Tea?
What's Your Tea?

by Brandon Steiner March 22, 2017 0 Comments

Are you thinking about what’s next? You don’t always have to invent something; sometimes improving the thing you do best can be a game changer.

Read More

How to Get and Give the Perfect Interview
How to Get and Give the Perfect Interview

by Brandon Steiner March 21, 2017 0 Comments

Had the chance to speak with the legendary Bruce Beck of NBC New York to talk about the keys to getting and giving the perfect interview.

Read More

A Leader is There for the Good and the Bad
A Leader is There for the Good and the Bad

by Brandon Steiner March 20, 2017 0 Comments

There's responsibility and then there's accountability; both two very different but necessary elements when it comes to leadership.

Read More