by Brandon Steiner February 17, 2013 0 Comments

I don't care how advanced our internet and satellite technology gets. One of the most important skills for business will always be showing up. There will never be a replacement for reaching out and actually touching someone.

There’s an old story about Roger Maris that's a great illustration of this.

As the story goes, Maris was recruited to play football at the University of Oklahoma, but when his train got to Norman, the assistant football coach who was supposed to greet him wasn’t there. Discouraged, Maris got on a train back home, and chose to play minor league baseball in Cleveland’s farm system instead.

The rest, as they say, is history: Maris went on to win 2 MVP awards for the Yankees, to set the season home run record in 1961, and to play on three World Series-winning ball clubs.

That assistant coach should have shown up. Oklahoma missed out on quite the athlete.

I wonder if we all don’t make that mistake too much nowadays.

True, we live In a world where texting, emails, tweeting, facebooking and teleconferencing are dominating. But we can't forget that one of the most important skills for business and relationships is always going to be actually meeting people. There's just no substitute for the in-person feeling you get from someone.

That is a human condition, and it's not going to change no matter how good the machines get.

Make a list of the most important people in your life. And whom you most want to get to know.

When was the last time you actually met with them, in the flesh? When was the last time you broke bread with some of your key people, professional and personal?

There’s something about being in touch, but there’s something more to reaching out and being able to actually touch someone.

Call a key person right now and make a date with them.

Don’t let them get back on that train!





Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.



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