Time Management Skill: Time as Capital

by Brandon Steiner March 11, 2013 0 Comments

The only thing we all have in common is time. 24 hours per day, and seven days per week.

“Time isn’t lost and you don’t find it,” my friend Rabbi Les Gutterman likes to say. “You take time for those things that you really care about, that you really value, that you understand are precious and holy and life-enhancing.”

In other words, not only is time the one thing we all have in common – it’s also our most important asset.

That’s why your datebook is the most important book in your home. It shows where your values and priorities really are – where you’re investing your most important capital (time).

In fact, I think that might be the key time management skill: treating time like capital that you can invest or squander.

Does your datebook reflect valuable use of that capital? Or are you squandering that capital?


Ambition and time can sometimes be a dangerous mix. I see it all the time with younger employees. They're in such a rush to make the most of every minute, of that precious capital, that they don't slow down and take their time with things that need extra attention and care.

Reminds me of an old joke:

A cop pulls a man over for running a stop sign.

The driver gives the cop a lot of grief, explaining that he did stop. For several minutes, the cop insists that he didn’t stop.

“You just slowed down through the intersection,” the cop says.

“Stop, slow down, who cares?” the man says. “What’s the difference?”

So the policeman says, “Sir, step out of the car.”

He proceeds to hit the man with his nightstick for about a minute.

After a nice drubbing the cops says:

“Now, would you like me to slow down or stop?”

It's important to stop what you're doing now and then, to step back, take a deep breath, and relax.

Time is a limited commodity, but you can't always treat it like it's running out. It's precious, and you have to handle it with care.

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

Also in "What Else?" Blog

To Intern or Not to Intern? Maybe We Need to Slow Down and Let Our Kids Actually Put in Hard Work
To Intern or Not to Intern? Maybe We Need to Slow Down and Let Our Kids Actually Put in Hard Work

by Brandon Steiner April 24, 2017 0 Comments

I worked in a kitchen when I was growing up, 80-90 hours a week, at Camp Sussex. There’s a lot of opportunities like this. Is that work nothing?

Read More

Recreate the Why
Recreate the Why

by Brandon Steiner April 19, 2017 0 Comments

When did you do something for the first time and how great was the feeling?

Read More

20 Seconds of Courage is All You Need
20 Seconds of Courage is All You Need

by Brandon Steiner April 17, 2017 0 Comments

You just need that short burst of “embarrassing bravery” once in a while, at the key moments.

Read More