Cold Calling Tips


by Brandon Steiner April 29, 2013 0 Comments

It's not just salespeople. We all have to "cold call" once in a while.

In business and in life, you can't afford to sit around waiting for the phone to ring when you need something.

At one point or another, you're gonna need to pick up the phone and call someone to get something from them. Whether it's money, or a favor, or a stick of butter.

And for a lot of people, the idea of calling someone out of the blue to ask for something - even a stick of butter! - makes them too anxious to even pick up the receiver.

There are countless cold calling tips out there, but I think there's only one that everyone should know:

Instead of calling to ask for something, call to offer something. 

It doesn't even have to be a thing. It could be an idea for helping them, or solving some issue they have, or just something interesting you want to share.

My calls always start with: "I have an idea to help you or save you money or grow your business." (Of course, it's nice when the idea overlaps with something I'm selling, but it doesn't always have to.)

Yes, in the end, I'll need to bring up the thing that need. But it's a lot easier to do that after I've shown the other person that I'm not just all about me.

When you develop a reputation as someone who calls with helpful ideas, people want to pick up the phone and talk with you. Business associates, friends, whoever.

Not everyone wants to be "sold" but with the right idea, most people want to buy.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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