How can I get more customers?
I dare you to watch this video and not tear up. (NOTE: If you got this post in an email, you may have to go to the online blog to watch.)
We were talking about my Father's Day Contest at the office yesterday, and I was reminded of that great day in 2010.
In retail, we're always asking ourselves, "How can I get more customers?"
Sometimes, the best strategy to drum up business is no "strategy" at all.
No limited time only sale. No paid advertising. No celebrity endorsement.
Sometimes you just need to give away your products or services in a creative manner to pull the spotlight over to your neck of the woods.
If people like what they see under that spotlight, they'll start buying.
Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.