WAKE UP!


by Brandon Steiner June 26, 2013 0 Comments

Why does it take a big event for you to "wake up" to some of the important things in your life?

Why does it take your wife or husband threatening to leave for you to start fully appreciating your marriage and your family?

Why do you have to get fired to realize what a great opportunity your job was?

Why do you need a doctor to tell you you're one step away from heart disease to get you to change your diet and exercise habits?

Why does it take a loved one falling ill for you to get fully checked out?

Why does it take your child getting in trouble at school for you to really stop and ask him or her how school is going?

Why does it take really bad weather for you to appreciate the beauty of a simply "nice" day?

My friend Harvey Mackay says:

"The little things don't mean a lot. They mean everything."

The problem is, while we know which things are important in our lives, we're so distracted all the time that we don't pay them full attention until they've become problematic. Until that infamous "wake up call."

Here's a little exercise: Try to think of a few hypothetical wake up calls you'd hate to receive.

Now go appreciate those "little things" before their destruction wakes you up!




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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