10 Must Read Books

by Brandon Steiner June 27, 2013 0 Comments

"You dropped a hundred and fifty grand on an education you coulda got for a dollar fifty in late charges at the Public Library."

- Will Hunting (Matt Damon) in Good Will Hunting

Do you remember that quote from the movie? It was funny because Matt Damon uses it to tell off an arrogant jerk, but it resonated because it spoke to a larger, simple truth: you can get a fine education and change your whole life with nothing more than the right collection of books.

I love reading - specifically books that are inspiring or motivating, and geared towards self-help or business help. I always have a book going, because I'm always trying to improve myself.

Actually, I'd be remiss not to say this first: everything starts with self-analysis.

If you want to know what to read to be successful, here it is: Read into yourself.

The following 10 must read books, in addition to their stated subjects, will help you do that in one way or another. And they're all "soft toss" books; they're easy reads, and they don't offer complicated lessons. They don't try to teach you how to hit a home run. They teach you how to make contact and string together a few hits, so you can "win" over the long haul. I'm not saying you should necessarily read all ten- just that these ten were all tremendously helpful to me in my journey (in no particular order):

Swim with the Sharks by Harvey Mackay

How to Win Friends and Influence People by Dale Carnegie

The Greatest Success in the World by Og Mandino

How to Stop Worrying and Start Living by Dale Carnegie

How to Sell Anybody Anything by Joe Girard

Sell Your Way to the Top by Zig Ziglar

Discovering the Power of Positive Thinking by Norman Vincent Peale

The Road Less Traveled by M. Scott Peck

The One Minute Manager by Kenneth Blanchard

Men are From Mars, Women are from Venus by John Gray

All of these books emphasize the little things. They help show you that, generally speaking, success comes from being a better person, not taking people for granted, and getting in touch with your spiritual side.

What's on your list of must reads??

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

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