The Truth of the Matter


by Brandon Steiner July 23, 2013 0 Comments

Rosie the Riveter would not have said that.

-

One of the strangest things I ever hear anyone say is: "I can't do [something]."

It's strange because no one ever says: "I can't turn into a falcon and fly away."

I mean, that I might buy.

No, instead, it's always:

I can't make my numbers this quarter.

Or maybe:

I can't spend more time at home.

In other words, it's always something that's so obviously doable. Maybe not easy, but definitely doable.

When you say you can't do something, one of two things is actually happening:

1. You're telling yourself a story that's likely not true.

For instance:  I can't spend more time at home because I'm needed at the office.

Is that so? Have you discussed working from home a little more with your manager? Have you considered cutting out other activities so you can be home more? (Is work the only thing keeping you from home? I doubt it!)

The thing is, you've been telling yourself the story for so long it feels true. In which case, it's best to start dissecting the story in a rational manner.

If you get rid of the negative thought, the negative feelings soon leave as well.

2. You're totally unteachable. You may or may not be an old dog, but one thing's for sure: You're not learning any new tricks.

Ie, you're stubborn. You'd rather be conflicted and unhappy.

Hey, whatever works!
-

But seriously - if there's something you "can't do":

Isn't it time to start telling yourself a different story?

One where you can do it?

Maybe you need a friend or loved one to help you write this story; that's okay.

The point is to start telling the story where you're the hero - not the victim.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

Change is Inevitable, Except from a Vending Machine
Change is Inevitable, Except from a Vending Machine

by Brandon Steiner March 24, 2017 0 Comments

The world is going to continue to change and businesses will have to learn how to adapt. My question for you is can you prepare yourself for change?

Read More

What's Your Tea?
What's Your Tea?

by Brandon Steiner March 22, 2017 0 Comments

Are you thinking about what’s next? You don’t always have to invent something; sometimes improving the thing you do best can be a game changer.

Read More

How to Get and Give the Perfect Interview
How to Get and Give the Perfect Interview

by Brandon Steiner March 21, 2017 0 Comments

Had the chance to speak with the legendary Bruce Beck of NBC New York to talk about the keys to getting and giving the perfect interview.

Read More