Love Me or Hate Me - As Long As You Feel SOMETHING About Me


by Brandon Steiner August 16, 2013 0 Comments

Do you remember this exchange in Private Parts, the movie about Howard Stern?

Researcher: The average radio listener listens for eighteen minutes. The average Howard Stern fan listens for - are you ready for this? - an hour and twenty minutes.
NBC Executive: How can that be?
Researcher: Answer most commonly given? "I want to see what he'll say next."
NBC Executive: Okay, fine. But what about the people who hate Stern?
Researcher: Good point. The average Stern hater listens for two and a half hours a day.

A big part of the brilliance of Howard Stern has always been that while people either love him or hate him, everyone feels something about him.

If there's anyone who's indifferent to Howard, they're probably not listening to him at all. And that's his worst-case scenario.

It's the same in business.

There are so many companies vying for our attention on any given day that it's not enough just to offer good products or good services. You need to get people to feel something about what you're doing.

If they love what you do, that's the best.

But if they hate what you do, that's not too bad, either. Because that means you've cut through the clutter. You have their attention.

There's a fine line between love and hate, so you need to embrace the haters, and try to turn them to lovers.

But the people in the middle - the people who don't feel one way or the other about you - those are the toughest people to reach.

I know there are people that love Steiner Sports.

I know there are people that hate us.

Both groups have their reasons. And we have the attention of both groups.

But the people in the middle? What to do about them?

I’m on a mission to get those people on one side of the highway or the other.

But not mattering to them is not acceptable to me anymore.

Because that's like being invisible.

It would always drive my mother crazy when she asked us what we wanted for breakfast and we said “We don’t care.”

She wanted her sons to be caring people, full of life. "We don't care" indicates the opposite.

I want customers who care - one way or the other!

It's the same with this blog.

So tell me - What do you love about this blog?

What do you hate?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

Success Means Stating the Obvious
Success Means Stating the Obvious

by Brandon Steiner March 27, 2017 0 Comments

Did you know that the most successful people in the world never come up with an idea first? That’s because the most successful people do the best job of improving an already existing product or service.

Read More

Change is Inevitable, Except from a Vending Machine
Change is Inevitable, Except from a Vending Machine

by Brandon Steiner March 24, 2017 0 Comments

The world is going to continue to change and businesses will have to learn how to adapt. My question for you is can you prepare yourself for change?

Read More

What's Your Tea?
What's Your Tea?

by Brandon Steiner March 22, 2017 0 Comments

Are you thinking about what’s next? You don’t always have to invent something; sometimes improving the thing you do best can be a game changer.

Read More