Don't Know What You Got Til It's Gone


by Brandon Steiner August 28, 2013 0 Comments

What Yankees fan doesn't want this trade back?

-

Don't it always seem to go
That you don't know what you've got
Till it's gone

- Joni Mitchell

*

People like to say: "It's not having what you want, it's wanting what you've got."

It's an oldie but a goodie. Hard to argue with it.

But there's another key part of wanting something.

Namely: It's knowing what you must give up to get it.

I always want to know the real cost of what I'm getting.

That means the cost of the acquisition itself, and also identifying what you have to give up to get it.

Another way of looking at it is acknowledging that when you say yes to something, you're saying no to something else.

Whether the transaction involves your time, your money, your energy, or whatever, there's no "yes" without a "no."

But while we always see the yes, we rarely take the time to identify the no.

There's that other expression: A bird in the hand is worth two in the bush.

That's saying: A sure bet is twice as valuable as a high-paying risk.

But I like to think it's also saying: 'Why not take another look at that bird in your hand. It's pretty cute and soft and kind. Why give that up? What do you need two birds for so badly that you'd give up on this great bird right here in your hand?'

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Don't ever say yes to something without thinking it all the way through.

Now let's all build a time machine and go back to 2004 and not trade Alfonso Soriano for A-Rod.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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