The Who have a song called Who Are You?
My son is going to graduate with honors from the engineering school of the University of Michigan in May and is interviewing for jobs. I often ask him that question.
When people look you up, what will they find? Who are you?
Actually, I often ask myself that question.
Have you audited your online presence recently?
If people only had your Facebook, Twitter and LinkedIN profiles to go by, what would they see?
Who are you?
It’s stunning how one bad day or night, leading to one angry or upset tweet or post, can change how you appear to someone who doesn’t yet know you.
And what if that person is considering hiring you?
Your online presence is 99% of what the rest of the world has to go on when figuring out who you are.
Your online presence is like a barcode they're gonna scan. Certain information is gonna pop up, and that's you.
So who are you?
Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.