Talk to Me


by Brandon Steiner November 08, 2013 0 Comments

Who answers your phone?

There are now so many forms of communication - I don't have to list them at this point - and they're all good for different things.

But if someone is actually calling you - if they're taking the time to engage you in this older but more intimate medium - shouldn't that be treated as the highest form of contact?

It seems like every company knows how to mass email you twice a day, how to send you marketing materials in the mail, how to ask you to please kindly answer some questionnaire, and how to allow you to leave a voicemail in some ambiguous mailbox.

But too few companies seem to know how to have a live human being answering your phone call. It's amazing how many companies you can call where it's impossible to get a human voice on the line.

And some of the ones that do provide the human voice provide one that is not in the mood to help you at all. They might as well be the ambiguous mailbox.

Aren't we passed the Mad Men days of the powerless switchboard operator?

Shouldn't a company's first line of communication be a living, breathing human who makes the company seem caring and effective?

The telephone is (still) such a miracle but it's completely taken for granted.

I think companies that reinvest in the magic will reap some great rewards.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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