Next Level Networking

by Brandon Steiner December 04, 2013 0 Comments

We've talked a lot about how life and business are all about relationships and networking.

Today I want to talk a bit about what I'd call "Next Level Networking." I think this is particularly important for people just starting out in their careers.

When we think of networking, we tend to think about it as:

"Who do I know where? If I needed a meeting somewhere, or something from some company, who would I contact?"

That's networking in its most basic form.

"Next Level Networking" takes it one step further. That's when you ask:

"If my contact at a company left that company, who would I still know there? Would I still be able to work with that company?"

If the answers are "No one" and "Maybe not," then it's a good connection, but not a great one.

I'd suggest going through your contacts at the companies that are most important to your career, and trying to flesh them out a bit. Ask for introductions. Learn a bit more about that company.

For one thing, it's a good networking insurance policy.

For another, you never know what kind of relationships, ideas, or even deals can spin out of meeting even more new people.

It's amazing to me how readily young people will essentially meet new people on social media, or dating sites, but then the same people are shy about growing their professional network.

I think that's a case of misplaced priorities.

What about you?

Is your network varied and deep? Is it next level?

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

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