Don't Get Too Comfortable


by Brandon Steiner March 16, 2014 0 Comments

The minute you feel comfort is the minute you should start to worry.

Why? Because something worthwhile won’t offer you comfort.

You want that promotion? Put in the extra hours to get it.

Trying to close the biggest deal of your career? See you on Saturday.

Big presentation next week? Know your business inside-and-out.

Too often people are just okay with being just okay. Make a change. Take risks, albeit, calculated ones.

I thrive on being uncomfortable. At Steiner Sports, I have to get after it everyday, and I still do. If there’s ever an issue with a supplier, an athlete has a big night that we want to craft new products around, or if I have a big meeting with one of our corporate partners, I get a real energy boost because I love tackling challenges.

That’s what discomfort is all about. You feel uncomfortable when you’re faced with a challenge and the important part is what you do about it.

I read a great article from Forbes on this topic last year and was drawn to this line:

“In an increasingly competitive, cautious and accelerated world, those who are willing to take risks, step out of their comfort zone and into the discomfort of uncertainty will be those who will reap the biggest rewards.”

- Margie Warrell, Forbes

Don’t be complacent. Always look for more.

How are you going to tackle your next challenge? Where can you take a risk?

Don’t get too comfortable.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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