Two Things I Learned on Tuesday from Jay-Z


by Brandon Steiner April 14, 2014 0 Comments

Had the pleasure of meeting the one-and-only Sean Carter, a.k.a. Jay-Z a while back. This guy has one of the most incredible rags-to-riches stories of anybody. And, with him being a Brooklyn guy like myself, I’ve followed the way he’s built his business empire pretty closely.

From his rap career, clothing lines, music production, and now even a budding sports empire; it’s incredible to see how a guy like this is able to stay balanced and focused.

With that, here are two key things I’ve learned from the man they call Hova:

1) Tell your story. As a recording artist, storytelling is essential to your work, but it’s just as important to any aspect of business. Search for the truth in what you are doing and believe in your work just as much as you want your customers to believe in your work.

2) Use a “What do they know?” approach. Don’t give up just because someone told you, “No.” When Jay-Z was shopping his first album to record labels he got shut down by every single one, but rejection wasn’t a deterrent. Jay-Z kept consistent with his work and his effort, built buzz around his music, distributed it himself, and eventually the record companies came crawling back. Don’t be afraid to go out on your own to accomplish something.

It’s this approach that’s made Jay-Z one of the most recognizable names in music in the world. And it’s spurred his success as an entrepreneur, going from the streets of Brooklyn to a man with a net worth of half a billion dollars.

Brandon Steiner, Jay-Z and Mariano Riverea




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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