It's Not What You Do, But How You Do It


by Brandon Steiner April 21, 2014 0 Comments

Took a long time for me to explain to people what I did. Booking athlete appearances? Selling autographs? It didn’t make sense to most folks because sports marketing was in its infancy back in the late 80's and early 90's.

What I’ve come to realize after 26 years in this business, it’s not so much about what I did, but how I did it because there are so many aspects of a business that can translate across different fields.

I think about integrity, honesty, taking care of people, working hard, being diligent,  our authentication process, costumer service etc....yes, all of these are important elements in running a business.

Too many people are concerned these days with what they do and how much they make. My genuine, total concern is and always has been about the way I run my business above everyone else.

So, no matter what type of business you’re in, remember that it’s not about what you do every day, it’s about how you do it.


Everyday I ask myself, “What else?” How can I go further? How can I add value, differentiate and be a market disruptor? The way to have a more productive life and to add value both at work and at home, is by paying attention to details. My success as an entrepreneur over the years has been dictated by that. Subscribe to this blog to read more about how you can achieve that success, as well. Always remember, “What Else is in the Details.”




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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