It's Not What You Do, But How You Do It

Took a long time for me to explain to people what I did. Booking athlete appearances? Selling autographs? It didn’t make sense to most folks because sports marketing was in its infancy back in the late 80's and early 90's.

What I’ve come to realize after 26 years in this business, it’s not so much about what I did, but how I did it because there are so many aspects of a business that can translate across different fields.

I think about integrity, honesty, taking care of people, working hard, being diligent,  our authentication process, costumer service etc....yes, all of these are important elements in running a business.

Too many people are concerned these days with what they do and how much they make. My genuine, total concern is and always has been about the way I run my business above everyone else.

So, no matter what type of business you’re in, remember that it’s not about what you do every day, it’s about how you do it.


Everyday I ask myself, “What else?” How can I go further? How can I add value, differentiate and be a market disruptor? The way to have a more productive life and to add value both at work and at home, is by paying attention to details. My success as an entrepreneur over the years has been dictated by that. Subscribe to this blog to read more about how you can achieve that success, as well. Always remember, “What Else is in the Details.”


1 comment


  • So I saw a testimony online about this spell caster who help people in getting back ex husband and wife together and I decided to get back my long lost relationship. I am happy today to have been helped by Dr. Odunga in helped me get my ex boyfriend back after 2 years of separation. My name is Kayla Darwin from Arkansas, USA and I am fulfilling my promise to Dr. Odunga to give my own testimony after he have helped me. I never thought I would have my ex boyfriend Justin back after he left me 2 years ago and Dr. Odunga helped me cast a love spell on him to bring him back to me. Thank you sir and I pray this testimony helps anyone who reads it to get their ex back also. His email is odungaspelltemple@gmail.com OR Whats-App +2348167159012

    Kayla Darwin on

Leave a comment