The Most Important Thing Is To Take Action


by Brandon Steiner May 07, 2014 0 Comments

Brian Tracy, a renowned motivational speaker and author, says we are fortunate that all fears are learned- meaning they can be un-learned by practicing self-discipline.

He goes further1:

“The most common fears that we experience, which often sabotage all hope for success, are the fears of failure, poverty, and loss of money. These fears cause people to avoid risk of any kind and to reject opportunity when it is presented to them. They are so afraid of failure that they are almost paralyzed when it comes to taking any chances at all”

That fear of failure can even happen to the world’s most successful people. The difference for successful individuals, though, is that they make the effort to try something and learn from it. They take risks; action!

You know, with Mother’s Day coming up I recall talking one time to Dot Jeter (Derek Jeter’s mother). She told me her favorite line to use was simple: “Do something!” She never let her kids be discouraged by failure and has always encouraged them to look at what’s next.You could say that’s. Derek’s done pretty well for himself as shortstop for the Yankees and Sharlee’s been an integral part of growing the Turn 2 Foundation, which is now one of the top charitable organizations in the country.

There is a direct correlation between “try and triumph.” Success many times is overrated compared to the importance of failure- and learning from it. Most highly successful people have had a life time of so many failures but usually only get recognized for the success.

What did Edison say? “I have not failed. I’ve just found 10,000 ways that won’t work.” –now there’s someone that was determined to be successful. Here’s a guy that held 1,093 patents in the U.S., the majority of which all failed, yet he still went on to invent some of the most ground-breaking technology in human history.

original-yankees-stadium-opening-day(A side-note: one of Edison’s ventures, the Edison Portland Cement Company struggled for over 20 years and was barely surviving until it was commissioned to provide the concrete for the original Yankee Stadium in 1922…how’s THAT for a Yankees connection!)

It’s important to recognize that successful people are more likely to have a high tolerance for risk and are willing to try more things which enable them to eventually succeed.

Recently I read Tony Hsieh’s Delivering Happiness, the story of how he built Zappos. One of my favorite parts was his honesty about failing, how often it happened and other details. I highly recommend it.

It’s funny that when I go and speak to different groups, the corporate crowd usually has questions about Jeter or taking down old Yankee Stadium, but when I speak to college kids and younger sales people, their questions center around my biggest failures and the unusual problems I had in building Steiner Sports. I suppose there must be hope for our future.

Remember, the most important thing is to take action!

1 Tracy, Brian. “Success Failure.” Brian Tracy’s Blog. N.p., 20 Oct. 2011. Web. 07 May 2014. http://www.briantracy.com/blog/personal-success/fight-or-flight-overcoming-your-fears/#more-4280




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

The Secret to Scoring Your First Job
The Secret to Scoring Your First Job

by Brandon Steiner July 21, 2017 0 Comments

My daughter sent me that quote recently from a guest speaker that came to one of her college classes. It resonated with me.

Read More

A Star Who Was Born In The Meadowlands
A Star Who Was Born In The Meadowlands

by Brandon Steiner July 19, 2017 0 Comments

On the most recent episode of my podcast, Unplugged with Brandon Steiner, I spoke with one of the NFLs brightest stars, New York Giants Odell Beckham Jr.

Read More

This is How You Network
This is How You Network

by Brandon Steiner July 14, 2017 0 Comments

It’s key to meet people and to network, but just as important is the process. Who are you being introduced by and how?

Read More