We Know What to Do, But We Don’t Do It


by Brandon Steiner May 21, 2014 0 Comments

Managers may tell employees exactly what to do, but things still don't get done.

Back in 2009 I had been struggling with kidney stones. I went and got a bunch of doctors – some of the best around – to help me get through them. I had been doing okay for a few years since, but recently the kidney stones have reoccurred.

…And I know exactly why.

Despite all the doctors telling me exactly what I needed to do ­– drink lots of water, watch my weight, don’t eat nuts spinach and other foods and exercise regularly – I didn’t listen.

What amazes me is that I was told exactly how to control the issue and I just didn’t do it.

Last week I was getting a sonogram, which felt like the 50th time at this point, and as I’m sitting there I ask myself, “Why would I know exactly what to do and not do it?”

Then it occurred to me that there’s so many people that I run into, whether it is employees or people I have close relationships with that have the same exact problem!

It’s crazy.

I have a whole bunch of employees that I’ve told them exactly what I want them to do and it amazes me that they don’t do it. Yet, I couldn't be more specific in terms of “Do THIS and you are going to be successful!”

Why do I continue to eat nuts when I know that it’s bad for my kidney stones? And why do people not really dig in when they know what’s important. They know what they have to do. Why do they still come up with a million excuses as to why they don’t do it?

We’re shown what we have to do. We’re told what the repercussions are of not doing whatever it is. We know what the benefits of doing it are- yet we don’t do it. Someone please explain to me, why?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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