Monday Is All About Getting Started


by Brandon Steiner June 01, 2014 0 Comments

There are a lot of us out there that have BIG ideas, yet almost none of us know what to do with them…at least when we start out. Maybe we finally come up with a plan to get where we want to be, but then we’re too afraid to take risks.

Don’t be. Roll the dice.

Too often people associate the word risk with failure. When that happens, you should know you’re in over your head.

In reality, to take a risk means you’re taking advantage of an opportunity. Risks, albeit calculated ones, are the catalysts for success.

Before Steiner Collectibles, I started Steiner Associates, which was basically me running around booking different athletes for appearances at corporate events, conventions, private speaking engagements and other things.

I had to hustle and yet it still wasn’t enough. I was doing an insane amount of appearances, 2,000-3,000 per year, for tons of athletes with just a high school intern helping me out in a shared-office in Manhattan.

I remember coming home to my wife Mara and saying, “I’m killing myself here. I might do a $1,000 appearance with an athlete, which means I’ll walk away with only $150.”

I needed something that could catapult my business to the next level. I needed to take a risk.

I was doing a corporate appearance with Roger Staubach when my client comes running in with a ton of equipment he wanted signed, all bootleg though- wrong helmet, wrong football, etc.

He told me he did the best he could. He went to the local sporting goods store and that’s what they had.

So I said, “Next time I do this, I’m getting the stuff.”

For the next appearance we did with Roger, I brought him the real game-model footballs and found some great photos from some magazines. Remember, I was making only a percentage of what Roger was, in this case $1,000 out of $7,500, and traveling for two days, etc. To get my client the equipment he also wanted, I had to lay out $2500, so I charged him $5,000.

He told me, “Charge me anything you want. This is better than Roger. I can give this stuff to my clients, give it to my kids…this is great!

That’s where the seeds to Steiner as a collectibles company were planted. When did signed collectibles become the #1 focus? You’ll have to read about it in my book, You Gotta Have Balls (Chapter 9).




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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