We have this thing at Steiner Sports, it’s “Two Things.”
You see, one is never enough. You can’t say, “I have one thing to talk to you about.” It just doesn’t seem like one is enough, right?
And three, don’t even get me started on three! Three is way too many. “Can you please do these three things for me?” Nope, doesn’t work.
Two is the right number, don’t you think?
Think about it: the two most important books in your life are:
- Your date book
- Your check book
THAT should give you some perspective on where you spend your time and where you spend your money.
The two most important days of your life:
- The day you were born
- The day you figured out why you were born (what’s your purpose?)
There are just two things I know for sure:
- You can plan for what’s about to happen, or
- You can deal with what just happened
Two is the magic number. That’s why at Steiner Sports we count by two’s.
Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.