The Morning Wake Up


by Brandon Steiner August 03, 2014 0 Comments

Motivation- how do you motivate someone to take action?

Incentive.

One night I went to bed and my wife says to me, “You just don’t know how hard it is each morning- to wake up Nicole (our daughter) and to have her get dressed, eat breakfast and get on her way to school.”

So, I went to my daughter’s room and told her, “I’m going to be waking you up tomorrow. Your mom says I can’t do it and that it’s too hard to get you up in the A.M.”

I offered Nicole $2 to get up when I wake her the first time, get dressed, go downstairs and eat breakfast by 8:10am.

Sure enough, after one wake-up yell, Nicole was ready and waiting to go, as requested.

“That’s the easiest two bucks I ever earned,” she said.

I responded, “Same here…your mom bet me five bucks I couldn’t get you ready on time, so that’s the easiest three bucks I’ve ever earned!”

There are too many people out there that think providing an incentive for a specific action won’t knock home the lesson that you’re trying to instill. I disagree. Sometimes it just takes that reward to make someone realize how important something can be.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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