Respect. A Salute to Derek Jeter.

by Brandon Steiner September 28, 2014 0 Comments

New York Yankees vs Baltimore Orioles

Derek Jeter. 18 years a business partner. 18 years a friend. I can’t say enough about what Derek Jeter has meant both to baseball and to me. His popularity magnified this season, every baseball fan has been privy to re-living his many career accomplishments. But even further, what I’ve taken away from my relationship with him goes far beyond baseball.

Here is a list of all the things Derek Jeter has taught me:

  • Have respect for your parents/family and learn from them.
  • Respect your bosses
  • Respect the type of business you are in and make your industry better than it was before you got there
  • Respect your associates even when they are on the other team.
  • Respect others even if it’s not convenient.
  • Hate to lose.
  • Love to win.
  • Don't make believe it’s okay to lose.
  • Stay humble and stay grounded no matter how many people are saying nice things and no matter how much money you have.
  • Give back and make helping others that need help a priority.
  • Give 100 percent all the time. Be all-in every day. Make every game the seventh game of the World Series.
  • Don't treat everyone the same. Treat everyone fairly.
  • Don't focus on yourself. Focus on others.

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

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