How Effective is Your Communication?


by Brandon Steiner November 16, 2014 0 Comments

Stephen Covey is one of the most renowned business authors ever. His book, “The Seven Habits of Highly Effective People” has sold over 15 million copies and even President Bill Clinton invited Covey to integrate teachings from the book into his presidency.

The thing that resonated with me most when reading this book is when Covey writes on the topic of interdependence, “Seek first to understand, then to be understood.”

He goes further:

Use emphatic listening to be genuinely influenced by a person, which compels them to reciprocate the listening and take an open mind to being influenced by you. This creates an atmosphere of caring and positive problem solving.

Let me ask you this: how engaged are you with the people you work with? Do you practice effective communication strategies?

I make it a point to bring employees into my office every day. I thrive on doing everything I can to help people be more effective in their work. I know that if I maintain a high-level of communication with them, they will maintain that same level of communication with customers. And, that’s the ultimate goal.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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