What's Wrong with the Soup?


by Brandon Steiner November 24, 2014 0 Comments

Shlomo eats at a local restaurant 4-5 days a week. It’s his favorite. He starts each meal off with a soup and then a sandwich.

One day, Shlomo isn’t eating the soup, so the waiter comes by and says, “Shlomo, what’s wrong? Why are you not eating the soup?”

“It’s fine,” Shlomo says.

But, the waiter sees that something must be wrong, so he calls the manager over. The manager says, “Shlomo, what’s wrong with the soup?”

Again, Shlomo says, “It’s fine.”

This happens another two-three times and Shlomo keeps saying that it’s fine. When the waiter has finally had enough, he comes back to Shlomo’s table and says, “Let me taste the soup. Give me the spoon and I’ll try it.”

“Aha!” says Shlomo, “I needed a spoon because I didn’t have one to eat my soup.”

The moral of the story? Don’t just ask what’s wrong. Look and see what’s wrong.

When I used to manage restaurants, I would stop by the dish room 1-2 times per night to see what was coming back to be thrown away. What didn’t people like? Why?

Everyday at Steiner Sports I do the same. I look at returns to see what we did wrong and why, as well as think about how we can do better. Remember, customer service is the key to any successful business.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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