Why did effort get dropped from our vocabulary?


by Brandon Steiner December 30, 2014 0 Comments

A lot of people don’t understand the insane amount of effort it takes to get your idea to stick. Everybody has a big idea- like Mark Cuban said to me at a recent Steiner Sports event, “Ideas are like a** h***s, everybody’s got one.” But, what’s the key thing to execute that idea and make things happen?

Answer: Effort.

Look, I know that’s an overly simplistic answer, but let’s peel back the layers behind that word:

ef·fort noun \ˈe-fərt, -ˌfȯrt\

: work done by the mind or body : energy used to do something

: a serious attempt to do something

: something produced by work

What does it mean to make a serious attempt to do something? It’s having a plan. It’s determining if your idea represents a solution to a need that an audience has. It’s figuring out what you need to carry out your plan.

Most importantly, effort is your willingness to get out there and just do it (thanks, Nike).

So, what ideas do you have? As we're all making New Year's Resolutions, think about your action plan.

 




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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