Lifting Spirits After a Tragedy

by Brandon Steiner June 15, 2015 0 Comments

It’s a horrible situation when a police officer’s life ends in tragedy. The quite literally put their lives on the line every day. You cannot even imagine how painful it is for a family. Even further, something that people may not always think about is the effect that the loss of a comrade has on the precincts for which these officers serve. When you lose a member of your working family, it leaves a tremendous void.

Last year officers Rafael Ramos and Wenjian Liu of the 79th and 84th Precincts in the NYPD were killed. For the 79th and 84th, that void is very real.

So, I decided that the latest episode of “The Hook-Up” should center on lifting the spirits of the officers they worked most closely with. I wanted to boost the morale of these people because of the profound effect that these losses of life had on them.

I know New York is New York, but people don’t realize how dense the population in in the area truly is, nor do they understand the challenges for police officers that come along with that. There’s so much pressure on the police department to handle so many different people that have all different type of problems and dilemmas.

I, myself, did not have a full understanding of that until I had the pleasure of spending the day at the 79th and 84th as part of the show.

If you just take a second to breathe and think about your local police station and the challenges that they’re dealing with on a day-to-day basis, you may just want to upgrade the amount of love and respect you give to these people.

Here’s a glimpse of my experience with them and NYPD Commissioner William Bratton, as well as Yankees legends Willie Randolph and Paul O’Neill.




 Catch the full episode on the following re-air dates (all times ET):

  • Monday, June 15th              10:30pm
  • Wednesday, June 17th        2:30pm
  • Saturday, June 20th           3:30pm
  • Tuesday, June 23rd            11pm
  • Sunday, June 28th              7:30pm
  • Tuesday, June 30th            8:30pm
  • Thursday, July 2nd            10:30pm
  • Sunday, July 5th                 7:30pm

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

Also in "What Else?" Blog

The Easiest $5 I Ever Made
The Easiest $5 I Ever Made

by Brandon Steiner June 23, 2017 0 Comments

Here's a valuable lesson about the easiest $5 I ever made.

Read More

It's Time To Get Your Sh*t Together
It's Time To Get Your Sh*t Together

by Brandon Steiner June 21, 2017 0 Comments

On the most recent episode of my podcast, Unplugged with Brandon Steiner, I spoke with best selling author Sarah Knight on her new book Get Your Sh*t Together.

Read More

1 View Can Change Everything
1 View Can Change Everything

by Brandon Steiner June 19, 2017 0 Comments

You never know how something you write is going to resonate with someone that may be interested in starting or furthering their business with you.

Read More