Money Can't Buy You Happiness, But Being Broke Can't Either


by Brandon Steiner July 26, 2015 0 Comments

I came across a video from my friend Grant Cardone recently that I absolutely loved. If you’re in sales, keep reading and watch. If you’re not in sales, keep reading and watch because everyone is in sales.

The biggest takeaway here: nobody offers what he or she thinks something is worth. An example Grant uses: if a guy goes into a book store and buys a book for $30, he values that book more than the $30, or else he wouldn’t be willing to give it up!

“You can’t grow your business if you don’t sell and close."

When struggling businesses lower their prices, they’re still not going to sell their products. The key to success is closing the deal; make your potential customer “buy-in” to the value and benefit of having your product versus the money in the pocket. When you can do that, people won’t even think about price, within reason.

 

 

 




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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