Lending A Helping Hand


by Brandon Steiner September 13, 2015 0 Comments

Alex Rodriguez with Jason on the field at Yankee Stadium

It's time for the next installment of The Hook-Up and like every passing episode, I could not be more excited about this one.

I had a really incredible opportunity to work with Alex Rodriguez and Bernie Williams for two special Hook-Ups.

I had been introduced to the family of a 12-year-old boy in Long Island named Jason, who is a huge Yankee fan and, of course his favorite player is Alex. Unfortunately, Jason was diagnosed with cancer a few months ago, so I went to his house in Long Island to do a memorabilia makeover of the room he shares with his brother and then I brought his entire family on the field before a game at Yankee Stadium before surprising him with Alex himself.

BernieGroup

Also in the episode, Bernie Williams and I flew out to Shelter Island to surprise campers at Kids Need More with a special "concert" from Bernie. In addition to bringing the camp new guitars, Bernie played "Take Me Out to the Ball Game" for everyone to enjoy. Kids Need MORE is a week-long volunteer-run camp for children battling cancer and their siblings.

The first airing of the show is tonight on YES Network at 11pm ET with additional re-airs to follow. I owe a big thank you to Alex, Bernie, PinkTie.org, Jim Kaplan with Chasella Group, Kids Need MORE, Shoreline Aviation and Guitar Center for being a part of this episode.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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