Was talking with my friend Alex Mandossian recently and he told me that leadership is an Indo-European word.
“Lea” means path and “der” means finder.
A leader finds a path for people to follow. They can spot warning signs and can recognize opportunity.
But as a leader, before you can show a path for others you must find your own path. That’s one of the biggest keys that gets lost…and leadership is a lost art.
Is it all about results and numbers? …seems to be these days.
Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.