Stop Selling and Start Solving


by Brandon Steiner March 24, 2016 0 Comments

As many of you know, I have the joy of being able to mentor a couple different coaches that coach college basketball around the country, as well as some at the high school level. 

One of my favorite things that I tell a lot of the people I get to mentor is to “stop coaching and start selling.”

One of the biggest things I learned from business is not what you are saying, but the way you’re saying it, how you’re saying it and whom you are saying it to.

It’s all about getting the buy-in in the huddle. If your team is buying-in it makes a huge difference to how you can coach and how you can manage a team.

There have been many a meeting where I have talked to a group of people in my company, given them the exact combination to the safe, and yet they still go find sticks of dynamite, jack hammers and anything else they think will get the safe open…

Sometimes you may have the “perfect” solution, but it might matter more that you are relaying information to others properly.

A big part of selling is how you present it and how you sell it in.

I thought this TED Talk was really incredible because it talks about how as a leader its not only about the words you pick and what you say, but how you say it and how the people are receiving it.

 

 

 




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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