How to Wow a New Client


by Brandon Steiner April 10, 2016 0 Comments

You see an opportunity where you may be able to expand your business. There’a key stakeholder in a company you want to partner with at a conference and you make it a point to say hello. You learn a little about them and find that they’re from Dallas- BIG Cowboys fan.

Fast forward a few days later and you are wondering how best to make your next contact with them to get the ball rolling on this business idea you have. What if you sent them a football signed by Roger Staubach? That’s some way to make an impression, right?

Yes, it certainly is. And when I first started Steiner Sports (and even now to this day), that’s exactly how I’ve gotten ahead in building new relationships to help grow my business.

This didn’t have to have anything to do with memorabilia, by the way. The whole concept centers around sending someone an unsolicited gift and using that as a platform to start a relationship.

I talk about this concept a lot. If you have been reading this blog for a while you have seen it here. You would also have read it in my book, or heard it in one of my speeches. Yet, people always come up to me and say, “Brandon, that’s brilliant! Sending someone something to get a new relationship!”

No. No and no. Let’s not get confused here. Sending a thoughtful gift doesn’t make a relationship…but it does start one.

What does this require? Getting to know someone; finding out something about them; having an understanding of what’s important to them.

Here’a memorable experience I went through with Yankees GM Brian Cashman:

 

 




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

The Easiest $5 I Ever Made
The Easiest $5 I Ever Made

by Brandon Steiner June 23, 2017 0 Comments

Here's a valuable lesson about the easiest $5 I ever made.

Read More

It's Time To Get Your Sh*t Together
It's Time To Get Your Sh*t Together

by Brandon Steiner June 21, 2017 0 Comments

On the most recent episode of my podcast, Unplugged with Brandon Steiner, I spoke with best selling author Sarah Knight on her new book Get Your Sh*t Together.

Read More

1 View Can Change Everything
1 View Can Change Everything

by Brandon Steiner June 19, 2017 0 Comments

You never know how something you write is going to resonate with someone that may be interested in starting or furthering their business with you.

Read More