Since it's Cyber Monday, I thought everyone could use a little lesson. Is what I wrote in the title obvious? You would think so…
BUT…how often does a business create something that quite frankly isn’t all that interesting. If you’re not selling something that stops people in their tracks and gives them a sense of urgency to buy, what are you doing? You’re clearly not planning to sell anything.
See below—some valuable insight from former ESPN President George Bodenheimer about creating a diverse, compelling product.
"Yeah, having houses across the globe gives my wife something to do, but its all bullshit. I couldn’t care less about them. The only thing that matters in life is relationships with friends and family. That’s it."